IS IT REALLY HIGHER WELFARE?

It’s important to look out for recognised higher welfare logos or schemes such as Soil Association Organic, RSPCA Assured or Red Tractor Enhanced Welfare (NOT standard Red Tractor).

Phrases such as ‘trusted farms’, ‘trusted farmers’, ‘butcher’s choice’ or ‘reared with care’ do not have a legal definition you can rely on.

Sainsbury's and Tesco have a small range of chicken that meets the Better Chicken Commitment criteria. In Sainsbury's it is 'Corn Fed' and in Tesco it is the ‘Room to Roam’ range.

Take note: some supermarkets may describe their chicken as 'higher welfare' because they have given the birds more space to live or provided some enrichment. But unless the chicken complies with the five key criteria of the BCC - including a change to slower growing breeds of chicken - then it cannot be considered higher welfare.

Three more steps to help

Choose plant power and opt for more plant-based foods, this will help to reduce the demand for chicken which fuels the most intensive, low-welfare farming systems - as well as being good for your health and the environment too!
If you eat chicken, try using different cuts or reducing your portion size.
You can also support companies that have pledged to introduce Better Chicken welfare through the Better Chicken Commitment. Over 125 UK businesses are already on board. Please support these companies and be part of the journey to change the lives of millions of chickens for the better!

Together, let's make a positive impact on chicken welfare!